TEAM CONCEPT An agency and client cannot work at arms length and still maintain an effective relationship. We like to think of ourselves as an extension of your business, providing you with more minds and hands to tackle your toughest problems. Our concept is to make your goals our goals. MARKET FAMILIARITY For more than 30 years, System4 Advertising has maintained an unequaled grasp of the markets in this region. We currently serve not only clients in our immediate area, but also businesses of statewide, regional, and national scope. CREATIVITY System4 is fortunate to have a staff of very talented people. In art, copy and marketing concepts, we'll match our ideas and execution against anyone. We are a full service agency capable of producing materials for all media. We even have our own in-house recording studio. MEDIA BUYING EXPERTISE Some agencies delegate the actual media buying and follow-up functions to entry-level clerical employees. At System4, we believe that media is too costly and the opportunities too great to trust buying to anyone other than a seasoned media professional. Our media department and creative department will work closely to implement your media plan. We believe that media buys should be as well executed as they are planned. STATE OF THE ART TECHNOLOGY At System4, we understand that time is money. Since we opened our doors, we've made it a point to keep our agency on the cutting edge of technology because the more efficiently we can produce our client's work, the more cost effective we can be. We maintain in-house graphics computers. We also have a complete in-house recording studio with RAMSA mixing board, DAT mastering and a DBX noise reduction system. Our latest endeavor has been the Internet and advertising on the World Wide Web including web page development. EXPERIENCE The System4 staff has a combined total over 100 years of advertising experience. This means you get the advantage of dealing with seasoned professionals. At System4 we work as a team and pool our combined knowledge to give you the best we have to offer. STABILITY & REPUTATION We have been in business in Roanoke, Virginia for more than 30 years. Few other agencies in the state can match this record of longevity. Our reputation for fairness, honesty and hard work is well known by our clients, the media and our suppliers. DESIRE TO SERVE We want your business. And we will do everything within our power to give you the kind of service you expect and deserve. That's not just a promise. It's a fact.