Sweating out the bad stuff with Charlie

What’s the toughest soil in your laundry? If you’re not washing diapers, sweat and body oils run deep and are the most difficult for any detergent to lift and rinse away.

I developed Charlie’s Soap for my dad’s (the original Charlie) textile company to clean greasy looms four decades ago. Since 1976, we’ve made what we think is the best stuff you can use in your washing machine — even your new HE model.

And I can prove it. Check out the R&D page on our website to see how well Charlie’s deep cleans, letting you live green. (I know, that’s the sort of language my boys want me to use in these musings.)

I won’t name any names, but a number of “national” brands have touted their deep-cleaning claims in recent years. Independent tests have shown them unable to remove dye-based stains such as lipstick, mustard and red food coloring. Charlie’s can, and has, since we developed it to make sure it would clean machinery like it was supposed to.

We’ve also been long able to get beyond the stains you can see. Our powder and liquid find hidden body oils and sweat that are especially troublesome in today’s high-tech synthetic athletic clothing — not that any of us could have guessed what Nike, Athletica and all those other designers have done for fashion.

One of the most important factors in washing clothes is whether a detergent leaves a buildup on your duds — and in the washing machine. Charlie’s Soap liquid and powder rinses completely, leaving nothing behind on the fibers. That’s why you don’t need to add a softener to the wash, or scrape that gunk off the insides of your washing machine.

Those “national” brands contain chemicals with names you can’t pronounce. Not Charlie’s. No perfumes, either, just what smells clean.

One more thing: be water wise. And we don’t necessarily mean using less of it. Machines carrying the Energy Star label will reduce your electric bill, and we’re all in favor of that. Some front loaders can save you as much as 5,000 gallons of water a year. But that comes with a cost: not enough water. Those machines are notorious for not adding water to remove the soap and dirt mixture, and they are also notorious for being too gentle to the clothes preventing deep cleaning. One of our customers tells us she has to run four separate rinses on her cloth diapers. We offer a few more instructions on our website.

One last thing: air ‘em out, even if summer is almost over. Your grandmother dried the family clothes outdoors. So can you.

–Charlie Sutherland

Dog day afternoon at Charlie’s Soap

dogs1 You’d think this would be an annual event at Charlie’s Soap, but the truth is our dogs are here most every day.

So we declared yesterday (a gorgeous, sunny day in Mayodan) to be Take Your Dog To Work Day. Never mind the official date for that event is June 24. Our dogs could care less.

Particulary Guiness, Morgan Sutherland’s beagle, who’s checking out our factory rooftop in front of his master.

Joining Morgan are (left to right) Jency Shumate, Terry Shumate, me, Glenn Tuttle and Emily Tuttle.

Our dogs, left to right:  Teddy, Marble, Kody, Guinness, D.D., Rex, Little Bit (hiding behind Charlie), Scotty and then Ivy.

And yes, we bathe them in Charlie’s Soap!

–Charlie Sutherland

dogs2That’s me with D.D., and Terry Shumate’s shepherd, Teddy.

dogs3Morgan gets lotsa love, as does Emily.